This is one of those ideas that came out of the blue while thinking about current events. It’s no secret to anyone reading this in 2018 that there is an alarming reduction in fact-based thinking and discussion. Some of this is due to the highly-charged emotional times we live in. Some of it is also a long, slow decline in emotional connection to science.
I remember reading old 50s magazines and comics years ago. The nuclear age had just begun and the Space Race would soon be on its way. There was this idea that the future would be all space ships and laser guns. In short the future was an adventure and science would pave the way. Today is much different, of course. People use computers, cars and airplanes, but routinely deny the existence of climate change as well. In the past science was magical, but still understood as a human invention to make life better. Today, it seems to have simply drifted into background noise.
I think a lot of this has to do with a lack of proper communication of scientific concepts to the average citizen. As I mentioned earlier, a lack of emotional connection. People seem to understand that science exists, but not that it is a man-made phenomenon that is accessible to the average person. As result, interest has waned, competing ideas are coming into the foreground and America finds itself fighting to get students interested in science so that we can compete with the rest of the world.
Although not entirely the same situation, we do see an ongoing lack of interest in art education. Art is seen as something kids do in school, but no real effort is made to bring artists in line with small business owners on the scale of social respect. In fact, a life of art tends to come across as a sure-fire way to basically be broke all the time. This is bizarre because artists, be they painters, actors or musicians, are basically skilled in emotional communication. They provide emotive experiences that are designed to move audiences towards an idea or state of being.
This ability has been exploited in the past very effectively in the Medieval period in Europe. On the secular side of history, bards were also employed to create poems and songs highlighting important people and events. This was important because while the elites were well educated, the masses were largely illiterate. Written texts would have done very little for spreading information. Religious organizations went even further. First, they spread by identifying the holidays for other religions and presenting their own competing holidays. This is why Easter is a Christian holiday despite originally being a pagan holiday. It’s also why Christmas is celebrated during the winter solstice despite Christ himself having been born in the summer.
Re-purposing the holidays was only part of the equation. Once the people had been assembled, indoctrination had to begin. This began with chants and hymns, which were easy to remember, but expanded over time to plays and pageants. The plays fell into three basic groups: morality plays, mystery plays, and passion play. Mystery plays covered the history as presented by the Bible. That is, the birth of the universe, its death and the intervening events. Morality plays were as their name implies and were generally diverse, as seen by the play Everyman and the medieval plays of Saint Nicholas. The Passion plays were focused on Jesus Christ in particular. These plays were short, easy to understand and, at least in the case of Everyman, highly metaphorical. They were meant for an audience that had not yet been prepared for complex ideas or discussions.
It seems both science and art complement each other well. Scientists are more interested in uncovering facts and expanding knowledge, and artists are more interested in moving the hearts and minds of people. It seems both could adapt the tactics developed in the Medieval age to promote each other in a symbiotic manner in the modern age.
The first step is to identify holidays that draw major public interest, such as Christmas or the 4th of July. Scientific organizations can then organize and promote pre-holiday festival and celebrations. These events would offer free music and theatre presentations. Taking a cue from Medieval plays, they would be short and easy to understand. Comedy is effective, as well. Both the music and the plays would focus on science in some manner. Think Jonathan Coulton’s Mandelbrot Set, as an example for music. In addition, the celebrations should be replete with demonstrations of science. These demonstrations would displays meant to “wow” the attendees. The goal isn’t so much to educate, but amaze. The music and plays themselves are the educational aspect in that they would present easy-to-digest introductions to ideas, people and so forth (again, think Mandelbrot Set, or 88 Lines About 44 Mathematicians.)
Scientific organizations could expand on this by creating in-house positions for theatre groups and individuals. These individuals would act as resident “bards”. Their job would be to create music, poetry and writings that introduce important figures or events, illustrate important ideas and methods and so on. This would be a kind of expansion of general PR duties into the field of edutainment. In essence, someone from within the greater scientific organization would give some information on scientific advances, people or ideas and the bards and playwrights would compose something to present to masses. Imagine Friday nights at a college campus where there is a free concert by the Science building, or an ongoing tradition of lunchtime plays, all free watch.
This material would, ideally, be in the public domain. Since different organizations in different locations would each have their own set of theatre groups and bards, a great wealth of material would develop to share and adapt. These would be composed of plays, poems, stories, parables and so forth. Collections could be made and offered for free or a small price to add funds to the productions. One might also argue for a scientific “bible” which would contain various parables, lessons and stories of meant to draw the reader in. Theoretically, if this was done on a large enough scale, a large enough population of people would associate science with some positive emotion. The emotional connection would build and, hopefully, foster an ongoing interest and trust in science.
There’s another idea that is somewhat complementary, if also somewhat cynical. During the Medieval and Renaissance periods, Masques were all the rage. These were a specific form of theatre that merged together spoken theatre, song and dance. They were specifically made for a particular party event and even included attendees in their performance. Often, they glorified the host of the event and the attendees. Masque’s were the must-go events of their day and were exclusively the domain of those in favor with the court.
Much has been made, both publically and among the tech community, of the incredible position of the scions of Silicon Valley. Jeff Bezos, as of this writing, is the wealthiest man in the world and has aspirations of being the first man on Mars. That is to say, achieving a goal that involves spending billions of dollars with no guarantee of return. Silicon Valley CEOs are phenomenally wealthy and, possibly, very self-satisfied with their success. They are also very interested in continuing their dominance in technology, which itself is a product of scientific research. Interested science and technology organizations could expand on the celebrations mentioned earlier to create exclusive name-only events for these privileged few. After all, who wouldn’t want to enjoy the benefits of wealth?
Like the masques of old, these events would involve productions that glorify the attendees and hosts before transforming into a larger party. In addition, there would be more of the aforementioned scientific spectacles. Something to amaze, but also a possible venue for inspiring some form of argument for funding. Think of it overall as a celebration of successful people. The production feeds into the collective ego of those attending and in turn makes them amenable to arguments for funding this project or that supporting that legislative proposal. Parties are a great way to network and fundraise.
The current distrust of science and lack of scientific interest can be attributed, at least in part, to the lack of ability to emotionally connect to science, or at least associate science with some positive state. By looking to the past we can observe that there were problems with drawing people to a particular message or idea. Using the tactics of art, in the form of bards, plays and masques, we can see how secular and religious organizations promoted themselves to the masses and the elites. This allowed them to spread messages, secure support and otherwise fulfill their goals. These same tactics can be used to promote modern science and, one hopes, bring scientific literarcy and trust back into the public sphere where it belongs.